Allston Group OK’s Froyo Shop

By Jessica Pratti
Boston University News Service

ALLSTON — A new frozen yogurt store received a green light from the Allston Civic Association last week.

The group voted unanimously in favor of the proposal to open FroyoWorld, a frozen yogurt chain, at 157 Harvard Ave.

The Boston Licensing Commission will have a final vote on the proposal. The hearing is not yet scheduled.

FroyoWorld currently has two locations in Massachusetts. The company has 13 stores around New England and two stores in Puerto Rico. Ariel J. Strauss, 37, and Peter Kong, 30, franchisees of FroyoWorld, are the ones behind this newest Allston frozen yogurt shop. The yogurt shop also plans to expand development to Seekonk and Great Barrington.

FroyoWorld expects to “hire from within the Allston Community as much as possible.” The proposed hours are Monday to Thursday, 11 a.m. to 11 p.m., staying open an extra hour Friday to Sunday.

In other business, Max Toste, owner of the Allston restaurant Deep Ellum located at 477 Cambridge St., made his case for extending the hours of his bar and restaurant, but the association had concerns about the noise.

Deep Ellum has been a part of the Allston community since 2007. It is open seven days a week from 11 a.m. to 1 a.m. weekdays and 10 a.m. to 1 a.m. on weekends. Toste will appear before the city of Boston Licensing Board to petition for extended hours of operation.

“Dinner at midnight is a very hard thing to find in Boston,” said Toste.

Association members along with Paul Berkeley, chairman of the group, expressed concern over the noise level that may accompany the bar staying open until 2 a.m. Others were happy about the prospect of having the popular local open later.

“It’s nice to see a place in Allston cater to a higher-level clientele,” said Allston resident Kevin Watters.

In a 7-3 decision, the association voted down extending Deep Ellum’s hours.

The hearings for these business owners or representatives to appear before the Boston Redevelopment Authority and the City of Boston Licensing Board are not yet scheduled. According to Angela Holm, liaison for the Allston-Brighton community, dates will be posted on the city of Boston’s website at least 48 hours in advance.

As stated by Paul Berkeley, the neighborhood organization’s vote will be taken into consideration when these governing organizations review the requests raised during last week’s meeting.

Allston Civic Association meetings are held every third Wednesday of the month at the Honan Allston library, a branch of the Boston Public Library located at 300 North Harvard St. in Allston.

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