Samsung Announces SUHD TV with Tizen OS

By Sonia Su
BU News Service

LAS VEGAS—Samsung Electronics announced a major upgrade from 4k Ultra HD to the new SUHD TV that runs on the Tizen operating system at a press conference Monday afternoon at the Mandalay Bay convention center.

Tizen OS will serve as the backbone for all of this year’s smart TVs, offering three new series of SUHD TVs in nine screen sizes from 48 to 88 inches. The sets will include a new user interface and Quick Connect to link various devices to the TVs, said Tim Baxter, president and COO of Samsung Electronics America. Tizen’s features include the ability to stream PlayStation Now games.

SUHD TVs are 2.5 times brighter than conventional TVs, with two times the color adjustment, offering a visual experience with striking colors.

Samsung’s platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, allowing easy collaboration with a number of partners for ultimate flexibility and unparalleled access, according to a press release.

Baxter stressed the company’s responsibility to create new markets in three ways: providing the largest UHD TV line, partnering with content providers such as Amazon and Netflix to provide more than 500 titles and pushing major marketing campaigns to have more than 8,000 UHD “retail experience zones.”

About half of UHD TV sales are now curved sets, with the market expected to quadruple in 2015, Baxter said. In fact, Samsung announced the UHD Alliance to support the UHD ecosystem by creating, mastering and delivering UHD content with industry leaders. The alliance hopes to establish standards and guidelines for the UHD ecosystem.

Samsung also emphasized its approach to the TVs’ designs, which are inspired by contemporary art and architecture. TVs start with picture quality, but design also plays a large role, with both modern and minimalist features—including the new chamfered bezels, which make the SUHD sets “stylish from any angle,” digital colorist Stephen Nakamura said.

Boo-Keun Yoon, Samsung’s co-CEO and head of the electronics business, is scheduled to speak at the keynote at 6:30 p.m. PST. Follow #bunsces on Twitter for live updates.

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