Take A Bite Out of This Apple

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Apple enthusiasts are rushing to stores for the newest Apple product – the Apple Watch. The watch launched on Friday, April 24th but many critics of the watch wonder if it will truly be successful. BU News Service reporter, Erika Matera Banoun spoke with Michael Obal, an Assistant Professor of Marketing at the Manning School of Business at University of Massachusetts Lowell about his thoughts on the potential of the new product.

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